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List Segmentation Explained (With Examples)

peter.szatmari@sproulmedia.com - 0
List segmentation is the art of dividing your audience into smaller, targeted groups based on specific criteria. This strategy enhances personalization, boosts engagement, and improves campaign effectiveness. For example, segmenting by behavior can lead to tailored promotions that resonate deeply with each group.

The Anatomy of a High-Converting Ad

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Why Your Site Isn’t Ranking and How to Fix It

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A/B Testing Email Campaigns Made Easy

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Free SEO Tools Every Marketer Should Use

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How to Use UGC for Brand Trust

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What to Track on Your Website Weekly

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Internal Linking Strategy That Actually Works

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Budgeting for Small Business Ads

Paid Ads Best Practices peter.szatmari@sproulmedia.com -
Navigating the world of advertising can be daunting for small businesses. A well-planned budget not only maximizes reach but also ensures you invest wisely. By prioritizing platforms and monitoring results, you can achieve impactful branding without breaking the bank.
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Attribution Models Explained Simply

Attribution models are like roadmaps for marketers, helping them understand how each touchpoint influences a customer’s journey. By assigning value to interactions—be it clicks, views, or conversions—they unveil the paths that lead to successful sales.

Instagram Reels: Do They Still Work?

As the digital landscape evolves, Instagram Reels continue to spark curiosity among content creators. Their bite-sized format offers a tantalizing mix of creativity and engagement, but do they still resonate with audiences? Let's explore their impact.

Which Metrics to Ignore

In the sea of data, not all metrics deserve your attention. Focus on insights that drive growth, while ignoring vanity stats like follower counts or page views. Distill the noise to find what truly fuels progress in your business strategy.

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Paid Ads Best Practices

When to Scale (or Kill) Your Ad Campaign

Determining when to scale or kill your ad campaign requires a balance of data and instinct. Monitor key metrics closely; if conversions soar, it's time to invest more. Conversely, when ROI dwindles, consider reallocating resources to breathe new life into your strategy.

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The Best Free Tools for Tracking Website Data

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Tracking website data doesn't have to break the bank. Discover the best free tools that empower you to monitor traffic, analyze user behavior, and optimize performance. From Google Analytics to Hotjar, these resources provide valuable insights without a price tag.
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The Psychology Behind Viral Social Content

The psychology behind viral social content hinges on relatability and emotion. Posts that evoke laughter, nostalgia, or surprise resonate deeply, creating a ripple effect—encouraging sharing. Understanding these triggers can unlock the secrets to digital engagement.
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How to Improve Open Rates in 2025

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Canva Tips for Polished Social Graphics

Harness the power of Canva for stunning social graphics with these essential tips! Experiment with typography to enhance visual impact, utilize grids for alignment, and leverage vibrant color palettes to grab attention. Let your creativity shine!
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10 On-Page SEO Hacks You Can Do in 10 Minutes

Unlock the potential of your website with these 10 quick on-page SEO hacks! In just 10 minutes, you can enhance your content, optimize images, and refine meta tags. Elevate your search ranking and attract more visitors effortlessly!
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What to Track on Your Website Weekly

Tracking your website weekly is essential for growth. Focus on key metrics like visitor traffic, bounce rates, and conversion rates. Additionally, monitor your top-performing content and user engagement patterns. This data fuels informed decisions to enhance user experience.
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Should You Be on Threads in 2025?

As we step into 2025, the question looms: should you join Threads? With evolving social media landscapes and user preferences, weighing its potential for connection against your online presence is essential before diving in.
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Instagram Reels: Do They Still Work?

As the digital landscape evolves, Instagram Reels continue to spark curiosity among content creators. Their bite-sized format offers a tantalizing mix of creativity and engagement, but do they still resonate with audiences? Let's explore their impact.
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The Top Mistakes Killing Your Ad Performance

In the fast-paced world of digital advertising, small missteps can derail your campaign's success. From targeting the wrong audience to neglecting A/B testing, these common mistakes can silently sabotage your ROI and brand visibility. Avoid them to thrive!

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How to Write Click-Worthy Google Ads

peter.szatmari@sproulmedia.com -
Crafting click-worthy Google Ads begins with understanding your audience. Use compelling headlines, clear calls-to-action, and relevant keywords. Spark curiosity and offer value to entice clicks, turning casual browsers into engaged customers.

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