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Tips for Avoiding Spam Filters

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To ensure your emails land in inboxes instead of spam folders, focus on clean lists, authentic subject lines, and engaging content. Avoid excessive links and flashy fonts, and always include a clear unsubscribe option. Your readers will thank you!

Setting Up Google Ads Conversion Tracking

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Interpreting Your Email Campaign Results

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How to Do Local SEO for Your Small Business

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How to Track Social Media ROI

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When to Scale (or Kill) Your Ad Campaign

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The Anatomy of a High-Performing Email

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How to Write Click-Worthy Google Ads

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The Psychology Behind Viral Social Content

Social Media Guides peter.szatmari@sproulmedia.com -
The psychology behind viral social content hinges on relatability and emotion. Posts that evoke laughter, nostalgia, or surprise resonate deeply, creating a ripple effect—encouraging sharing. Understanding these triggers can unlock the secrets to digital engagement.
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Free SEO Tools Every Marketer Should Use

In the bustling realm of digital marketing, free SEO tools are your best allies. From keyword research to site audits, these resources empower marketers to optimize their strategies, enhance visibility, and stay competitive in an ever-evolving landscape. Embrace the tools, elevate your craft!

Funnel Analysis for Service Businesses

Funnel analysis for service businesses unveils the journey of potential clients, illuminating each crucial touchpoint. By understanding conversions from awareness to decision, businesses can refine strategies, enhance customer experiences, and boost retention.

Why Your Site Isn’t Ranking and How to Fix It

Is your website lost in the vast digital sea? You’re not alone. Poor SEO, lack of quality content, and slow loading times can keep your site from climbing search rankings. Fear not—optimizing keywords, enhancing user experience, and building backlinks can help you rise!

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Analytics & KPI Insights

How to Set Up Google Analytics 4 Step-by-Step

Unlock the power of data with Google Analytics 4! Start by creating your account on the Google Analytics website, set up a property for your website, and install the tracking tag. Follow these steps to gain insights and elevate your digital strategy!

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The 5 Metrics That Matter in Paid Ads

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In the bustling landscape of digital advertising, five key metrics stand out as beacons of success. From Click-Through Rates to Return on Ad Spend, understanding these vital statistics empowers marketers to fine-tune their campaigns and maximize ROI.
SEO Tips & Tricks

The Beginner’s Guide to Schema Markup

Unlock the power of schema markup with our beginner’s guide! This essential tool helps search engines understand your content better, enhancing visibility and engagement. Dive in to discover how structured data can elevate your website's presence online.
Paid Ads Best Practices

The Top Mistakes Killing Your Ad Performance

In the fast-paced world of digital advertising, small missteps can derail your campaign's success. From targeting the wrong audience to neglecting A/B testing, these common mistakes can silently sabotage your ROI and brand visibility. Avoid them to thrive!
Social Media Guides

The Psychology Behind Viral Social Content

The psychology behind viral social content hinges on relatability and emotion. Posts that evoke laughter, nostalgia, or surprise resonate deeply, creating a ripple effect—encouraging sharing. Understanding these triggers can unlock the secrets to digital engagement.
Email Marketing Ideas

A/B Testing Email Campaigns Made Easy

Unlock the secrets of email marketing success with A/B testing! By experimenting with subject lines, content, and sending times, you can discover what resonates with your audience. Simplify your campaigns and elevate engagement with data-driven insights!
Paid Ads Best Practices

How to Build a Lookalike Audience on Meta

Building a lookalike audience on Meta is a strategic way to expand your reach. Start by uploading your existing customer list to 'Audiences' in Ads Manager, and let Meta identify users with similar traits. Harness this data to attract potential customers effortlessly.
Social Media Guides

Should You Be on Threads in 2025?

As we step into 2025, the question looms: should you join Threads? With evolving social media landscapes and user preferences, weighing its potential for connection against your online presence is essential before diving in.
Paid Ads Best Practices

Testing Creative: What Actually Moves the Needle

In an era saturated with content, the question remains: what truly drives engagement? Testing creative goes beyond aesthetics; it’s about understanding audience behavior, iterating on feedback, and harnessing data. The key lies in marrying creativity with analytics.
Email Marketing Ideas

Is SMS the New Email? Pros and Cons

In an era where instant communication reigns supreme, SMS emerges as a contender to email's throne. With speed and simplicity on its side, SMS offers a more immediate connection. Yet, the lack of formality and limitations in content raise essential questions. Is this shift beneficial or merely a trend?

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Social Media Guides

Canva Tips for Polished Social Graphics

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Harness the power of Canva for stunning social graphics with these essential tips! Experiment with typography to enhance visual impact, utilize grids for alignment, and leverage vibrant color palettes to grab attention. Let your creativity shine!

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