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What Is a Good CTR in Ads?

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A good Click-Through Rate (CTR) in ads often hovers around 2-5%, though this can vary by industry. Understanding your target audience and crafting compelling ads are key to enhancing engagement and achieving better results.

List Segmentation Explained (With Examples)

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Testing Creative: What Actually Moves the Needle

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How to Set Up a Retargeting Campaign

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Social Media Trends to Watch in 2025

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How to Analyze Your Social Media Analytics

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The Best Subject Lines We’ve Ever Seen

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SEO for Shopify Stores: A Beginner’s Guide

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Why Your Site Isn’t Ranking and How to Fix It

SEO Tips & Tricks peter.szatmari@sproulmedia.com -
Is your website lost in the vast digital sea? You’re not alone. Poor SEO, lack of quality content, and slow loading times can keep your site from climbing search rankings. Fear not—optimizing keywords, enhancing user experience, and building backlinks can help you rise!
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How to Forecast Revenue from Marketing

Forecasting revenue from marketing requires a blend of data analysis and strategic insight. Start by assessing historical performance, analyzing market trends, and setting clear KPIs. By combining these elements, businesses can better predict future income streams.

Should You Be on Threads in 2025?

As we step into 2025, the question looms: should you join Threads? With evolving social media landscapes and user preferences, weighing its potential for connection against your online presence is essential before diving in.

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Social Media Guides

Hashtag Strategies That Actually Boost Reach

In the dynamic landscape of social media, hashtag strategies can be a powerful tool for amplifying your reach. By merging trending tags with niche-specific ones, you can broaden your audience while maintaining relevance—unlocking new engagement opportunities.

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What to Post When You Have No Ideas

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Stuck in a creative rut? Try sharing a behind-the-scenes glimpse of your process, a favorite quote that inspires you, or a poll to engage your audience. Remember, authenticity sparks connection—even when inspiration feels distant.
Paid Ads Best Practices

The Top Mistakes Killing Your Ad Performance

In the fast-paced world of digital advertising, small missteps can derail your campaign's success. From targeting the wrong audience to neglecting A/B testing, these common mistakes can silently sabotage your ROI and brand visibility. Avoid them to thrive!
Paid Ads Best Practices

What Is ROAS and How to Improve It

ROAS, or Return on Advertising Spend, is a vital metric that gauges the effectiveness of your marketing efforts. To enhance your ROAS, focus on targeting the right audience, optimizing ad creatives, and analyzing campaign data for continuous improvement.
SEO Tips & Tricks

The Ultimate Guide to Keyword Research in 2025

Unlock the secrets of digital visibility with "The Ultimate Guide to Keyword Research in 2025." Discover innovative tools, evolving trends, and strategies to master keyword selection, ensuring your content resonates and reaches its target audience effectively.
Social Media Guides

How to Schedule Posts with Free Tools

In the digital age, timing is everything. Discover how to leverage free scheduling tools to streamline your posting strategy, enhance your social media reach, and maintain consistent engagement with your audience—without breaking the bank!
Email Marketing Ideas

Cart Abandonment Emails That Actually Convert

Cart abandonment emails can be a game-changer for e-commerce retailers. To boost conversions, they should be timely, personalized, and engaging. Highlighting incentives, such as discounts or free shipping, can gently nudge customers back to complete their purchase.
Social Media Guides

Social Media Trends to Watch in 2025

As we look ahead to 2025, expect a surge in authenticity-driven content, AI-generated visuals, and the rise of ephemeral experiences. Social media platforms will evolve to prioritize mental wellness, fostering deeper connections in our digital lives.
Email Marketing Ideas

The Anatomy of a High-Performing Email

In the digital age, a high-performing email blends clarity, engagement, and strategy. Key components include a compelling subject line, concise messaging, and a clear call to action, all tailored to resonate with the audience’s needs and interests.
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7 Welcome Email Ideas That Don’t Feel Salesy

Crafting a welcoming email doesn't have to feel like a sales pitch. Instead, focus on fostering connection. Share a personal story, highlight community values, or provide helpful resources. These thoughtful touches make newcomers feel truly appreciated.

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Paid Ads Best Practices

The Anatomy of a High-Converting Ad

peter.szatmari@sproulmedia.com -
Unlocking the secrets of a high-converting ad involves understanding its anatomy. A compelling headline grabs attention, a clear value proposition resonates with the audience, and a persuasive call to action drives engagement. Each element harmonizes to inspire action.

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