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How to Do Local SEO for Your Small Business

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Unlock the potential of your small business with local SEO! Start by optimizing your Google My Business profile, using local keywords, and gathering customer reviews. These steps can boost your visibility, helping nearby customers discover you with ease.

How to Build a Lookalike Audience on Meta

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How Often Should You Email Your List?

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How to Build Backlinks Without Spam

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Funnel Analysis for Service Businesses

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Understanding Core Web Vitals in Plain English

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Which Metrics to Ignore

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AI Tools to Speed Up Your SEO Workflow

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Budgeting for Small Business Ads

Paid Ads Best Practices peter.szatmari@sproulmedia.com -
Navigating the world of advertising can be daunting for small businesses. A well-planned budget not only maximizes reach but also ensures you invest wisely. By prioritizing platforms and monitoring results, you can achieve impactful branding without breaking the bank.
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How to Do SEO Without a Big Budget

Unlocking SEO on a budget is like crafting a masterpiece from a few colors. Focus on quality content, harness free tools, and tap into social media. With creativity and persistence, you can enhance visibility without breaking the bank. Start small, grow big!

How to Run a Giveaway That Builds Followers

Running a giveaway is a powerful way to grow your follower base. To succeed, choose a relevant prize that reflects your brand, set clear entry rules, and encourage participants to share your content. Engaging visuals and countdowns create excitement—watch your followers soar!

What Is ROAS and How to Improve It

ROAS, or Return on Advertising Spend, is a vital metric that gauges the effectiveness of your marketing efforts. To enhance your ROAS, focus on targeting the right audience, optimizing ad creatives, and analyzing campaign data for continuous improvement.

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Email Marketing Ideas

7 Welcome Email Ideas That Don’t Feel Salesy

Crafting a welcoming email doesn't have to feel like a sales pitch. Instead, focus on fostering connection. Share a personal story, highlight community values, or provide helpful resources. These thoughtful touches make newcomers feel truly appreciated.

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How to Do Local SEO for Your Small Business

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Analytics & KPI Insights

Attribution Models Explained Simply

peter.szatmari@sproulmedia.com -
Attribution models are like roadmaps for marketers, helping them understand how each touchpoint influences a customer’s journey. By assigning value to interactions—be it clicks, views, or conversions—they unveil the paths that lead to successful sales.

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